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Official site: http://www.gshock.com/
Project Team Tough was formed in 1981 to realize an engineer’s aspiration: “I want to create a watch that doesn’t break, even if dropped.” After repeated production of over 200 prototypes and the devotion of over two long years to the effort, G-SHOCK’s core technology, a shock-resistant structure,was completed. In the years since, this tough watch has continued to take up challenges tirelessly in search of even greater toughness. Motivated by this spirit, G-SHOCK has continuously pursued new possibilities for every aspect of toughness, from structure and materials to functions. It has introduced one new watch after another that carries toughness into new dimensions.
These watches can handle conditions in any environment on Earth, from land and sea to the sky above. Focusing on the origins of toughness... Seeking even higher levels of toughness... For G-SHOCK, the challenges never end.